H2014.12.114 - Woodward's old fashioned peanut butter label, 1973-1986

Catalogue Number
H2014.12.114
Object Name
label
Object Type
jar
Culture
North American
Origin Country
Canada
Use Country
Canada
Use Province / Territory
BC
Use Municipality
Vancouver
Dates/Period
1970s, 1980s
Date
1973 to 1986
Artifact History

This peanut butter label is from a collection of Woodward's artifacts donated by Hudson's Bay Company (HBC) Heritage Services, who bought out Woodward's in 1993.

General Artifact History

In 1892, Charles Woodward established the first Woodward store at the corner of Main and Georgia Street in Vancouver. On September 12, 1902 Woodward Department Stores Ltd. was incorporated into Woodward's Stores Limited and a new store was built on the corner of Hastings and Abbott Street. The department store became a major attraction expanding to nearly 60,000 square feet. Over time, customers could do everything from cash cheques, make travel bookings, and purchase gourmet and ethnic groceries along with their usual shopping at each Woodward's department store. Woodward's was a central feature of the retail scene, especially in southwestern British Columbia, for much of the twentieth century. The chain was distinctive in that the stores included a large supermarket (the "Food Floor") as an adjunct or at some locations part of the department store. Many western Canadians remember fondly Woodward's famous "$1.49 Day" sales, held the first Tuesday of every month. Facing financial difficulties in the 1980s, Woodward's was sold to the Hudson's Bay Company in 1993. With the acquisition made official on 11 June, 1993, HBC strengthened its position in Canada's western provinces. Most Woodward's stores were so well located in their respective markets that HBC converted most of them to Bay or Zellers stores, resulting in HBC gaining 11 Bay stores and 10 Zellers stores in BC and Alberta.

Original Owner
Woodward's Stores Limited
Other Owner
HBC Heritage Services
Distributor
Woodward's
Brand Name
Woodward's
Associated Vancouver Neighbourhood

gastown

Reference / Bibliography

Hudson's Bay Company, "Our History: Acquisitions: Retail: Woodward's Stores Limited". Accessed 16/05/2014 .

Physical Description
label: rectangular; label split into three boxes; largest box to the left has yellow background with brown outlines of peanuts in each corner; it reads 'Woodward's old fashioned style peanut butter/ beurre d'arachides a la mode d'autrefois/ 750g/ crunch/ecrasees'; two smaller boxes to the right; top box has contents; bottom box has bar code
Material
paper
Colour
yellow, brown
Parts
Artifact Part Height (cm) Length (cm) Width (cm) Depth (cm) Diameter (cm) Thickness (cm) Weight
7.1 12.3
Technique
printed
Subject

Woodward's

Nomenclature
Department
History
Source
HBC Heritage Services